Impossible in Nothing : Amazing Adidas Olympic Ad Posters : Awesome

Impossible in Nothing : Amazing Adidas Olympic Ad Posters : Awesome

The Olympic Games is an international multi-sport event established for both summer and winter sporting events. There have been two generations of the Olympic Games; the first were the Ancient Olympic Games held at Olympia, Greece. The second generation, known as the Modern Olympic Games were first held in 1896, in Athens, Greece.

The International Olympic Committee (IOC) was founded in 1894 on the initiative of a French nobleman, Pierre Frédy, Baron de Coubertin. His vision was to bring together amateur athletes from around the world to compete in a variety of sporting events. The IOC has become the governing body of the "Olympic Movement," a conglomeration of sporting federations that are involved in the organization of the Games. As the Olympic Movement has grown so has the profile and complexity of the Games. The ideal of the pure amateur athlete had to evolve under the pressure of corporate sponsorships and political regimes intent on the creation of sports "dynasties." Some would debate whether Coubertin's original vision is recognizable in the current celebrations of the Olympic Games.