"The team will perform on the maxim 'Korbo, Lorbo and Jitbo'," said Shah Rukh of Red Chillies Entertainment Pvt. Ltd.
"The idea and ideology behind naming the team Kolkata Knight Riders is because I want to appeal to the youth of the country. I dedicate this year to the youths of the nation," the Indian matinee idol said.
Former India captain Sourav Ganguly will captain the team, while former Australian coach John Buchanan will be its coach. The support staff will include Adrew Leipus and Adrian Theo.
While the first two were present, President of the Cricket Association of Bengal (CAB) Prasun Mukherjee and actor Juhi Chawla (Mehta) and her husband Jai Mehta also lighted up the occasion.
Shah Rukh also unveiled the logo and mascot royal Bengal tiger 'Hoog Lee' of the team and played the anthem prepared for the squad.
Asked how would the three Kings be in one place - King Khan of Bollywood, Maharaj of Kolkata and Royal Bengal Tiger - Shah Rukh said: "Maharaj will dominate the field of cricket, I will do the entertainment stuff and Hoog Lee will be our mirror. He will excite us, inspire us and tongue-lash us if we make an error. He will be our conscience."
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